The Mentors Radio host Tom Loarie talks with award-winning Public Relations Pioneer Harold Burson on the winds of change over the last 70 years.  Facebook, Twitter, blogs, and other social media outlets have transformed how potential buyers are influenced to perceive and purchase goods and services. Named "the century's most influential PR figure" by PRWeek, Harold Burson has spent more than 50 years as counselor to and confidante of corporate CEOs, government leaders and heads of public sector institutions. As winner of numerous industry honors; a generous supporter of organizations and charities; a mentor to many; and co-founder of the largest public relations agency in the world today, Burson-Marsteller, Harold is a truly singular figure in the world of public relations. In this episode he and Tom discuss Harold's new book, Persuasion, and what's changed over the years in public relations. Find Show Notes here.  Listen below (after the first Saturday morning show has aired)