Guest Chris Smith talks with The Mentors Radio host John Phillips about the critical importance of telling your story well -- a behind-the-scenes, close-up look at the most fundamental of all principles in knock-it-out-of-the-ballpark, client-attracting branding. He calls the results The Campfire Effect... and it is POWERFUL!... but you'll have to listen to find out why, and how it applies to you and your business.  Find Show Notes here.  Listen below..