What Makes A Good Website?

That’s a loaded question, right? Unfortunately, the answer isn’t one-size-fits-all either. Regardless of your industry, here are some tips on making your website good.

1. Your website satisfies user intent and has a clear goal: ‘Build it and they will come’ is dead. The core of a good website is knowing who your audience is and why they’re coming to your site. What do they need? Are they looking to make a purchase? How did they land on your site? Lay out your website based on these audience answers.

2. Your website has excellent technical performance: Before you get into the SEO weeds, focus on the basics. Website speed, easily crawlable, not bogged down with large images, etc. Good sites are without technical errors.

3. Your website is trustworthy, safe and secure: We all know what a sketchy site looks like. Don’t be that site. “Use up-to-date software, have your SSL in order, make strong passwords, use tools such as Cloudflare to protect your site from DDoS attacks, etc.”

4. Your website has a great design: Attention spans are becoming shorter and shorter. From your messaging to your CTA’s, focus on giving the user a great experience. Get to the point and get to it quickly. Its not just how it looks, its how it feels.

5. Your content is on point: Make awesome content your audience wants. This ties back into tip #1…know your audience.

6. Mobile-first: It’s 2019. This a no-brainer. Design your site with mobile in mind first, not the other way around. Less is more.

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