The Optimized Store Owner Show

The Optimized Store Owner Show


Niche Audiences and Successful Product Sales: The New Truth in Influencer Marketing with Erin Chau

July 03, 2023

On this episode we have guest Erin Chau to discuss the ever-changing landscape of influencer marketing.

You'll learn these three things and more:

  • Niche vs. Large Following: The success of selling products depends on a creator's audience
  • How to negotiate a successful brand partnership
  • And the power of vulnerability and community support

Connect with Erin

Erin's Instagram

Erin's Website

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