It's really important to remember that although a business website is an effective marketing tool, the language you use, although it should be consistent with your other marketing material, is going to be very different from the way you'd write a leaflet.
In this week’s podcast, we give you some guidance on what to consider when writing content for your website:

How to know how much content to write
Understand who you are writing for
Sell the benefits of what you do by providing the answers to your customer's problems
Tips for improving Search Engine Optimisation
* Design considerations