As editor-in-chief of Harper’s Bazaar Arabia for nine years and, previously, Grazia Middle East, Louise Nichol has overseen cover shoots with the likes of Queen Rania of Jordan, Rihanna, Janet Jackson and Kim Kardashian-West. In a surprise move, literally overnight she shares on the podcast she decided to have a complete career change. Combining fitness and fashion she shares what journalists look for when writing features, how to get great coverage and how she has built her personal brand.

This episode was brought to you by the Travel Counsellors. If you would like to learn more about starting a business in travel

This episode was brought to you by the Travel Counsellors. If you would like to learn more about starting a business in travel