In this episode Azeem Rafiq former cricketer who captained the England under-15 and under-19 sides, shares how athletes can leverage their personal brands and sports experiences to excel in the world of business. In 2018, Azeem world changed forever. He lost his baby son, and soon after he also lost the career that he had worked his entire life for. Rafiq blew the whistle on racism and bullying at Yorkshire County Cricket Club, bringing the 160-year-old sporting institution into disrepute, commercially and legally. He shares his challenges during this time and the new chapter that lies ahead.

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