“For every failure, there’s an alternative course of action. You just have to find it. When you come to a roadblock, take a detour.” – Mary Kay Ashe (Founder of Mary Kay Cosmetics)

That’s exactly what our guest, Natalie Morris from Good Food Finder, did after figuring out the business she started needed a change. We discuss how and why she built her online directory of small-scale, or family, farmers and food artisans in the state of Arizona, why failure isn’t such a bad thing, and how the business incubator she joined helped her figure it all out.