Jes Christian is the Founder & CEO of Hypsole a specialty sports footwear company. Jes' company and their signature product is protective guards for athletic cleats. They call them cleat guards. As a Division I athlete at Notre Dame Jes saw a need for a product that was not yet on the market. In ideating, branding, producing, and launching Hypsole Jes takes us on a journey in starting from scratch on breaking into the highly competitive athletic wear market. For all you athletes keep an eye out for Hypsole's cleat guards - coming soon.Jes shares advice she's received a long the way, the ins and outs of manufacturing a product, and where she sees Hypsole in the future.