The Food Disruptors
Latest Episodes
No Food Waste:The Frugal Housewife 200 Years Ago
Food Waste is a cause-du-jour, and for good reason. Up to 40% of the food produced in the U.S. is wasted or lost. Considering how constrained are our resources like fresh water, topsoil, and clean air, that is an excess we cannot afford. -
Feedlots: Marbled Meat for the Masses
Prime? Choice? Moderately Abundantly Marbled???? Which beef would you rather eat: utility, cutter, or canner? Can you tell by looking at a steer what kind of meat it will yield? If you're a feedlot operator, you can. - In 1935,
Tragedy of the Commons: Overgrazing Our Home on the Range
We killed all the buffalo to make room for cattle grazing on the American plains. In our very American desire to consume lots of beef, at a cheap price, we have ruined much of what once looked like an endless bounty of free feed for steer. -
Allan Savory v The Scientific Method
Allan Savory (1935-) a wildlife and land steward as well as a livestock manager, suggests that traditional methods of cattle grazing have turned broad swaths of grasslands throughout the world into deserts.
Pomponio Ranch: Disrupting Industrial Meat
Signe Ostby, high-end brand manager cum cattle rancher, only markets products that qualify as best-in-class. She produces and sells organic, pasture-raised beef and pork. - Signe owns a 2,700-acre ranch in the coastal hills of San Gregorio,
Food System Fixes: Bottom Up or Top Down (EP018)
In previous episodes of The Food Disruptors, we've discussed how in the 18th and 19th centuries, Oliver Evans automated wheat milling, how Cyrus McCormick revolutionized wheat harvesting, and how Cadwallader Washburn made white flour cheap by "importin...
The Green Revolution — Norman Borlaug and the New Wheat (EP017)
Norman Borlaug (1914-2009) disrupted American foodways on an unprecedented scale. Unlike most profit-conscious Food Disruptors, Borlaug dedicated his life to agricultural research. He labored for decades with his hands in the soil. -
Who Is Ball, and Where Is My Mason Jar? (EP016)
Mason jars stand everywhere at-the-ready as stolid, gleaming icons of utility, transparency, and authenticity. - - But wait. Why is that name in glassy relief across the jar-front not "Mason?" Why "Ball?" Or "Kerr?" -
Tinkering with Mason Jars (EP015)
Yes, they're everywhere. Even more ubiquitous than leopard print clothing and distressed jeans, Mason jars are oh-so 2013. For years, Millennials have been using these preservative containers as ironic cocktail and cold-pressed-coffee holders. -
Dare We Question Dairy? (EP014)
In the 1880s in New York City, a wealthy merchant named Nathan Straus (1848-1931) determined to put a stop to skyrocketing infant mortality (25%+ in urban centers). Many people were suspect of the new food technology, pasteurization. -