In this episode, thought leader, David Livermore shares his book, Leading with Cultural Intelligence: The New Secret to Success. Livermore talks about a four capabilities: Cultural Intelligences (CQ) Drive, CQ Knowledge, CQ Strategy piece, and CQ Action or adaptation. This models teaches about interest in cultures, analyzing and adjusting,  understanding cultures and behaviors.  This is a great book for entrepreneurs who are looking to market a product across a wide variety of cultures.