2x News you need to know

It’s not news - It’s a book

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  Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery

  
  
  
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  Sets you up to understand the highest level targets you should be aiming for

  
  
  
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  Puts all other metrics in focus

  
  
  

Life hack - making your deodorant awesome

http://mashable.com/2013/08/19/deodorant-rocky-theme/

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  This is a great example of how to take tradditional FMCG products and make them cool

  
  
  
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  Similar products - MP3 badges

  
  
  
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  Brands should take their typical products, and dable with this more

  
  
  
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  Think small LED screens with compliments on your hair products

  
  
  

Trace

http://mashable.com/2013/08/19/action-sports-trace/

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  New kickstart to make an app + gizmo that helps track all of your action sport and turn it into meaningful data to compare and compete with friends

  
  
  
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  Works in water, on land, in the air, it’s a great concept

  
  
  
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  Funding going well

  
  
  

Things we’ve been thinking about

Technical mentoring

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  I love mentoring and have been doing it for years personally, but recently been doing it professionally - great way to build skills on the cheap

  
  
  
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  Mentoring for aquisition or conversion improvement

  
  
  

Social media - how to do it right

http://workingatanonprofit.tumblr.com/

It makes future clients laugh

Pokes fun at the industry

Makes me want to meet with them because they ‘get me’

Digital Engagement vs Sales

http://mashable.com/2013/08/20/coke-digital-campaign-results/

Coke went digital only, achieved great engagement (I got hooked on achieving the game) but it didn’t lead me to buy coke.

How do you bridge the gap between engaging and generating sales?

2x Things you need to know today

Google Tag Manager

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  Makes life a LOT easier for getting code updated

  
  
  
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  Takes advantage of a data layer

  
  
  
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  Quicker, faster, and you can debug before you publish the new code

  
  
  
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  Means you dont break your site with new updates

  
  
  
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  mean to be easy, but actually still just a little technical

  
  
  

Writing subject/article lines

 

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  The 25 rule of upworthy

  
  
  
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  They write a min of 25 article headlines for every article

  
  
  
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  Makes them think outside the box and not just the regular thing