Ep 5 - Apple gets into streaming music, and Rich comes up with…

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Ep 5 - Apple gets into streaming music, and Rich comes up with a new idea to win the hastag

August 12, 2013

We've been busy - poor excuse but it's true all the same. It's been a busy time in the digital world.

2x News you need to know

Apple finally joins the streaming radio game

Apple joins Spotify, iHeartRadio, Pandora etc in streaming radio
Why has it taken so long?
Itâ€™s cheap - $24.99 USD per year
Can I store offline?
Iâ€™m super excited about it - I love Spotify but itâ€™s tricky on my phone. Having it in iTunes will make things easier for me, and other apps that integrate with iPod music
http://mashable.com/2013/06/10/itunes-radio-compared-pandora/

Amazon and Audible syncing

If you own both the audio and kindle versions of a book, you can read to a point then pick straight up on the audio book and carry on.
I have no idea how it happens but it's cool
Implications for other platforms?

Things weâ€™ve been thinking about

Where should the web function site?

Its the age-old debate - does it site in Marketing or IT?
I have a potential solution for each orgaisation
Who do you have the most contact with?
Who is making the most requests?
Put your web function as close to the people that have the most contact with you

2x Things you need to know today

Win the Hash Tag

Its like a battle for a hill position.
The hashtag is up for grabs and no one owns it yet

Google Earth expanded business options

Remote surveying tools
Grants for charities, including NZ!

Tool of the week

Cocktail questions

If you were at the pub and meet the marketing manager, what would you ask them

All the Queens knights (Sirâ€™s): How long would you last in a battle if the Queen called you to action? (idea taken from The Civillian)
Why is AirNZ so stingy on lounge accesd?
Whittikers choc: Did you fire the ad agency for brand damage? Not cleaning up your ads mess
Ad agency: what were you thinking? was this your first 'stunt'? Why didn't you tell someone that you would clean it up. What was the point of the stunt?

Get in touch

thedigital.slam@gmail.com
@HaydsOfNZ
@RichBoyd88
#digitalslam

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Wellington, New Zealand

For anyone working in marketing, communications, or digital roles. Two digital strategiest talk smack and share their thoughts on how to make the digital world work for you. We both love hearing from you so email us at thedigital.slam@gmail.com