When Ted King looks at a bike, he sees a whole lot more than two wheels. Ted is a former pro cyclist and participant on the world stage, and has staked his claim as an entrepreneur and ambassador of the cycling community.

Ted and Prokit co-founder David Swain met recently on the deck of the family owned Cochran Ski Area, which is also the home base of UnTapped, the maple syrup-powered company Ted co-founded with the Cochran cousins. The Cochran family is a story in their own right, producing three generations of some of the country’s best skiers—straight from this quaint little ski area in the rolling hills of Vermont.

Ted and his wife Laura recently left the California life behind for Vermont’s gravel roads, green hills, maple syrup, and IPA. We sat down to talk entrepreneurship, cycling, and health, but we didn’t need much conversation to see the opportunities for each right in front of us at that ski hill. Kids mountain biking with friends, drinking water straight from the ground, a barn housing a family of athletes, and entrepreneurs grinding away with the same focus they bring to sports. On my way out, a woman passing by invited me to a race that weekend to meet the community. I wish I could have stayed.

If you like the show, please leave us a rating or review, and visit our new platform for athletes, https://theprokit.com, for the full interview Q&A with Ted.