https://youtu.be/ql1OLCY6mFc

Our full-length interview with Terry Young, CEO of Sparks & Honey, to talk about their unique approach to building an authentic, conversational social identity that melds with the DNA of brands. He shares insights into the field, its current status, and

As we wrap up our interview with Terry Young of sparks & honey, we loosen up with Subjective Hardly Interesting Trivia, in which we touch on overused industry buzzwords, the true power of Miley Cyrus, crimes targeting Amazon Drones, and more.

We talk to Terry about working in an emerging space that is undergoing constant change and evolution, adapting to the […]

As we look to the near future, Terry shares his thoughts on social media evolving into a component of a […]

Terry talks about the challenges involved in staying on top of breaking trends and events in real time. He details the importance of having a process in place, including a 24/7 alert system and people who have defined roles and, not unlike a newsroom, ar

Posing the question of how exactly Terry characterizes his agency to clients accustomed with traditional and often outmoded models, he shares a bit about how the industry is evolving and requiring different and new services. He talks a bit about being an

We ask Terry to elaborate on his statement that Fortune 1000 Companies must begin moving toward a content and culture-based model as opposed to traditional campaign-centered marketing. He talks about the growing acceptance of this wisdom among CMOs, and

As our conversation continues, Terry talks about how they identify the DNA of a brand, finding the space between the brand’s own internalized identity and consumers’ perceptions of the brand in the marketplace. He touches on the point o[...]

As our conversation continues with Terry Young, CEO of Sparks & Honey, he speaks about the combination of software and individuals with specific expertise in identifying, tracking, and connecting with content in its early, pre-viral stages.