The Business and Marketing Show
Setting Well Formed Outcomes
When we get to an outcome, this is something that we really want narrowed down into a specific. Will this guy hit the home-run once he forces the baseball up to that mountain? Tune in to today’s podcast…
Time Stamps For “Setting Well Formed Outcomes”
1:03—The Outcome should be Specific
3:28—What’s your action plan to make $10,000 a month?
5:04—I don’t know how to do this, but I know that something has to be done
8:10—The reason why people are not going all out for a goal….
9:10—Could you video tape it?
10:43—You can use this as a good road map
Setting Outcomes And Being In Control Over The Outcome:
The Four Big Frames of setting Outcomes and knowing how to take control on the Driver’s Seat (PARTIAL TRANSCRIPT…)
If you want to read the whole transcript from today’s podcast (paraphrased for readability), click the button below:
Will:I wanted to go ahead and just review a couple of big ideas because what we’re going to do is we’re going to help each other typing up our outcomes. And what we’re going to do is we’ve turn the partners and we’re going to share what we have and we’re going to let our partner give feedback. And the feedback is going to help us do a couple of things. Let me just go ahead and write a couple of things down here on the board.
The outcome should be specific.
Will:Number one, the outcome should be specific. When we dealt with setting an intention, intentions can be fuzzy.[…]It’s like, “This is the direction that I’m heading. I’m leaving the safety of the village behind that I’m stepping out into the great beyond.†But when we get to an outcome, this is something that we really want narrowed down into a specific.[…]
[…]
Will:[…]yesterday, I was having a conversation with a client and he said “I just was not achieving what I want to achieve.†And I said, “What do you want to achieve?†And he said, “Well, I want to be really successful.†Now, I just want you to pause for a minute. And then there was a pause.[…]
[…]
Will:If somebody tells you “I want to be really successfulâ€, does that tell you anything at all?
[…]
Client:No.
[…]
Will:No. I mean, it’s not specific. Can you even make a movie out in your head about what that means?[…]not at all.[…]So, I very politely said, “Hey, that’s great. You’ve got a direction. You want to be successful.†This goes back to the intention. The person with what they really said was an intention.
[…]
Will:And then I said, “Well, what is it mean to be successful?†“Well, you know, Will, I’d like to have a lot of money.†“Okay. Right again we have a direction but there’s nothing tangible there. What do you mean by a lot of money? See, like someone who grew up in like a Brazilian favela means by a lot of money might not be something that you could t even pay you’re rent on.†And so, they were like, “Well, You know, what I mean is, is that I want $10,000 a month.†And I’m like, “Okay, now we’re kind of bridging into the round of specificity but not totally. By when?†“Well, now.†“Okay, so you want to make $10, 000 a month now?†“Yes.â€
[…]
Will:[…]And then, back into outcomes, the question is, “Well, what’s your action plan to get there?â€Â […]
[…]
Will:[…]So I said, “What’s your action plan to get $10,000 a month?†And this is the email that I got or the message that I got back this morning. “My plan of action is to make $10, 000 by the end of November by attending more networking events, posting more valuable blogs and sending emails to my current list and to get out and talk to other professionals more to partner with.â€
[…]
Will:Now, is that specific? NO. That’s like almost as bad as like, “I want to be wealthy or I want to be successful.†So, these are the questions I asked him back because this is again the process that we’re taking about. He said that he want to do blogposts so I said, “How many blogpost you’re going to do this month? Which networking events are you going to attend? What is your list emailing strategy?[…] “How many partners do you need to get? Do you need to get to create the referral flow that will solve your feast-er panel problem?
[…]
Will:Now, we are in some really specific questions.[…]
Who’s in Control with the Outcome?
Will:Here’s another thing about outcomes. Who’s in control with the outcome? My outcome is to win the California State Lottery. I mean, why not? It’s like millions of dollars. It’d be a great lifestyle. One million dollars. But am I in control of that?
[…]
Client:No.
[…]
Will:No. So, a good outcome is something that puts you in the driver’s seat. If you’re outcome is not something that you can start and continue on your own; within the resources that are allocated to you, it’s not a good outcome.[…]
[…]
Will:My outcome is to have Dan gift me a million dollars and to keep on writing checks month after month.
[…]
Client:Just be patient.
[…]Laughing[…]
Will:Just be patient. It might happen, right?
[…]
Client:If you help me make $10M a month, sure.
[…]
Will:Right. We’ll that’s totally different.[…]To become a valuable coach or to go out and find a certain number of clients or to build a funnel[…]That’s going to be something that’s put me back in control.[…]
[…]
Will:Number three – is there a context? And this really goes back to being specific. And this is what I was asking my client over messaging. It’s basically what, where, with whom, how many and when. These are some of the big ones.[…]
Ecology
Will:One of the other ones that we want to look at and I asked some questions about this is, in NLP what we call it Ecology. And I’m going to explain what that means[…]
[…]
Will:The study of Ecology is the study of systems and consequences. In Utah, a few years back, they wanted to build a highway but it went right through some National Wetlands. There was like a place where a lot of endangered birds happen to nest and lay eggs. As they were studying the problem, they were asking the question, basically, “Can we build this road without waiting out a few rare birds’ species?†Which is a good question. And two is, “Well, if we do build it, how could we do it to minimize the impact to the environment?â€
[…]
Will:One of the things you want to look at when you set goals and you’re setting outcomes is you want to ask the question “How is it going to impact the rest of me and all the things that are connected to me?†Because if you have, I’ll tell you the number one reason why I see people not going all out for a goal – is there’s some kind of Ecology piece that’s been unattended to and they know it at the back of their mind. They may not be willing to admit it[…]
The Four Frames
Will:Here’s what I want you to do now.[…]These are the four big frames that I want you to be looking for. Is it specific? Meaning, could you videotape it? Can you understand when it would be achieved? Would this be as easy for you to communicate to someone?[…]
[…]
Will:[…]Who’s in control? Is there enough contexts around it? Do we know the what, where, with whom? And then ask them some ecology questions. Is this going to impact your family? How does it going to impact your health? Is this going to impact your business?[…]
[…]
Will:[…]you can use this as a good road map.
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William Wood and Amir Mahmoud have helped thousands of people achieve massive breakthroughs in their lives. Both share the same mission and a similar vision, wisdom and expertise. You can connect with Will & Amir directly through their Facebook Fan Page.
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Leave a comment: As far as the year 2015 goes, have you at least achieved some of the goals you have set and tell us how you persuaded to establish a solid outcome.
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