For the first time in 11 years, CrossFit is increasing its annual affiliation fee. In an email sent to affiliate owners this afternoon (you can read that below), CrossFit’s CEO Don Faul addressed the upcoming price increase and explained how CrossFit intends to deliver additional value with the increased revenue.

CrossFit affiliate owners Seth Page, Rebecca Fuselier & Matt McCraney react to the announcement and discuss what it means for their affiliate and CrossFit.