The Author's Corner

The Author's Corner


Latest Episodes

Episode #137: Robin’s Riff on “How to Position Your Book Like a Pro”
February 15, 2024

Summary:A lot of first-time authors get the same conventional advice: Just start writing!  While doing something is usually better than doing nothing, Just start writing too often ends up meaning, Waste a lot of time grasping at straws and

Episode #136: The Science Behind the Human Brain, Free Will, and Consciousness with George Paxinos
February 07, 2024

Summary:How do we become who we are? Is there something written into our genetic code that determines who we will be and what decisions we will make? Or are we ruled by our environment and circumstances? Do we really possess free will, or is it an illusio

Episode #135: Robin’s Riff on “Why is Everyone a #1 Bestselling Author?”
February 01, 2024

Summary:Have you ever noticed that it seems like these days everyone is a #1 bestselling author? If so, youve probably also wondered how this can be true. If it seems suspicious to you, youre right! Truth is, you can gain bestseller status with

Episode #134: Storytelling for Entrepreneurs with Lynne Golodner
January 25, 2024

Summary:As writers, we all know the importance of storytelling. But it may not be as obvious that the art of storytelling is essential to entrepreneurs and their businesses too. Stories are particularly important when it comes to marketing. They help

Episode #133: Robin’s Riff on “The 4 Strategies that Cause Book Sales”
January 18, 2024

Summary:Weve talked about the most common misconceptions about book sales on The Authors Corner, but what about what strategies actually do sell books? In episode #133 of The Authors Corner, Robin discloses the 4 strategies that cause book sales t

Episode #132: The Trouble with Trademarks with Joey Vitale
January 11, 2024

Summary:Many first-time authors wonder about trademarking their book title. Actually, its not allowed, but there are some creative ways you might still be able to trademark the title of your book. In episode #132 of The Authors Corner, Robin i

Episode #131: Robin’s Riff on “Is Being an Author a Business?”
January 04, 2024

Summary:As we enter the New Year, lots of people are thinking about starting a new business, or pivoting in a new direction. Its a great time to rethink your goals and where you want to grow in 2024.You might be thinking about writing a book to help you

Episode #130: Robin’s Riff on “Can You Sell a Self-Published Book to a Traditional Publisher?”
December 21, 2023

Summary:One common question that authors have is: I have a self-published book, but can I sell it to a traditional publisher?The short answer is: Yes. But only if your book is killing it in sales. Unfortunately, most self-published authors who wond

Episode #129: Authors, Email Marketing, and Ecosystems with Matt Treacey
December 14, 2023

Summary:Many people find email marketing a littlewell, tedious. A full inbox can be overwhelming, so how do you avoid spamming your communitys inbox, while also ensuring they receive all the value you have to offer?Email marketing is one of the most ove

Episode #128: Robin’s Riff on How to Write a Book to Get Clients
December 07, 2023

Summary:A book can be a great tool to grow your business. But one of the most common misconceptions when it comes to writing a book to get clients is that your book is not just a big business card or an extra long sales letter. The book should be abo