The Author's Corner
Latest Episodes
Episode #137: Robin’s Riff on “How to Position Your Book Like a Pro”
Summary:A lot of first-time authors get the same conventional advice: Just start writing! While doing something is usually better than doing nothing, Just start writing too often ends up meaning, Waste a lot of time grasping at straws and
Episode #136: The Science Behind the Human Brain, Free Will, and Consciousness with George Paxinos
Summary:How do we become who we are? Is there something written into our genetic code that determines who we will be and what decisions we will make? Or are we ruled by our environment and circumstances? Do we really possess free will, or is it an illusio
Episode #135: Robin’s Riff on “Why is Everyone a #1 Bestselling Author?”
Summary:Have you ever noticed that it seems like these days everyone is a #1 bestselling author? If so, youve probably also wondered how this can be true. If it seems suspicious to you, youre right! Truth is, you can gain bestseller status with
Episode #134: Storytelling for Entrepreneurs with Lynne Golodner
Summary:As writers, we all know the importance of storytelling. But it may not be as obvious that the art of storytelling is essential to entrepreneurs and their businesses too. Stories are particularly important when it comes to marketing. They help
Episode #133: Robin’s Riff on “The 4 Strategies that Cause Book Sales”
Summary:Weve talked about the most common misconceptions about book sales on The Authors Corner, but what about what strategies actually do sell books? In episode #133 of The Authors Corner, Robin discloses the 4 strategies that cause book sales t
Episode #132: The Trouble with Trademarks with Joey Vitale
Summary:Many first-time authors wonder about trademarking their book title. Actually, its not allowed, but there are some creative ways you might still be able to trademark the title of your book. In episode #132 of The Authors Corner, Robin i
Episode #131: Robin’s Riff on “Is Being an Author a Business?”
Summary:As we enter the New Year, lots of people are thinking about starting a new business, or pivoting in a new direction. Its a great time to rethink your goals and where you want to grow in 2024.You might be thinking about writing a book to help you
Episode #130: Robin’s Riff on “Can You Sell a Self-Published Book to a Traditional Publisher?”
Summary:One common question that authors have is: I have a self-published book, but can I sell it to a traditional publisher?The short answer is: Yes. But only if your book is killing it in sales. Unfortunately, most self-published authors who wond
Episode #129: Authors, Email Marketing, and Ecosystems with Matt Treacey
Summary:Many people find email marketing a littlewell, tedious. A full inbox can be overwhelming, so how do you avoid spamming your communitys inbox, while also ensuring they receive all the value you have to offer?Email marketing is one of the most ove
Episode #128: Robin’s Riff on How to Write a Book to Get Clients
Summary:A book can be a great tool to grow your business. But one of the most common misconceptions when it comes to writing a book to get clients is that your book is not just a big business card or an extra long sales letter. The book should be abo