Welcome to episode 11 of The Atlas Cast for Building Your Business with Archer Atlas: The ABCs of Handling Sales Objections.

In this episode, we’ll cover…

The absolute best tone to use when closing a prospect (most people gets this 180 degrees wrong).
Why having a high percentage of "reneges" or people backing out of deals is actually a good thing.
The worst thing you could ever do in a "moment of silence."
How to take back control of a conversation and cut off rambling excuses... the right way.
The two most important selling acronyms there are (forget ABC, AIDA, SPIN, etc).
And much more.