Welcome to episode 10 of The Atlas Cast for Building Your Business with Archer Atlas: The ABCs of Handling Sales Objections.

In this episode, we’ll cover…

• 
  
• What to do when a prospect does what they normally do–say “NO.”
  
• A simple 3-step formula for creating objection-busting rebuttals that turn NOs into YESs.
  
• How to take back control of the conversation after a NO.
  
• Why ABC does NOT stand for “Always be closing,” but why you should probably still do it anyway.
  
• The 3 major types of rebuttals (and how to use them effectively).
  
• And much more…