The Atlas Cast

The Atlas Cast


Episode 009: Handling (Mostly Fake) Objections

September 09, 2014


Welcome to episode 9 of The Atlas Cast for Building Your Business with Archer Atlas: The Amazing Power of Referrals


In this episode, we’ll cover…



  • How to handle objections and formulate bullet-proof objection-busting rebuttals.
  • Why most objections your prospects give you are not real, especially initial objections.
  • The two worst things you can do in responding to false objections.
  • How to take control of the conversation, get the prospect back on track, and turn NOs into YESs.
  • And much more…