Welcome to episode 6 of The Atlas Cast for Building Your Business with Archer Atlas: No Such thing as Free Lunch & Asking for the Order.

In this episode, we’ll cover…

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• Why offering value and freebies alone isn’t just NOT enough, but counterproductive.
  
• How to condition your prospects–from the start–to do what you ask them to.
  
• The most important part of any sales conversation (or any conversation).
  
• A simple lesson on “getting good grades,” not getting lost in space, and yes… generating more and better leads.
  
• Why prospects say NO to your offers, even ones they know will benefit them… and how to turn them around.
  
• And much more…