The most important piece of information your customer needs to hear in your store, is their name- The Advertising Antidote It's pretty simple really. By using their name you will increase sales and build value. The value proposal for using names Helps you Talk To Your Customers, Not At them (hear our  podcast of the same name) Helps create customer loyalty. Makes you look more competent and professional than the competition. Helps build trust. Breaks through all the noise and pulls attention to the sale at hand. A quick word of caution. There's definitely a break out point where it can be overused. So be careful. Start today, because we know  it is completely under utilized and will help impact your customer experience, and the all important bottom line.