The Advertising Antidote believes every retailer and customer should be aware of how they are influenced on a daily basis. Influenced in subtle ways that ever person or business uses either openly, or by hidden design. And why does everyone use these tactics? For the same reasons you should be aware of them, and in some cases, consider how they can be of use to you in your life. In this podcast we discuss some of the most popular psychological methods employed to get people on your side. Discover... How to get a persons trust. How to win their agreement. How to influence their decision. How to lower their barriers. How these methods are used on you almost every day. This is the first of a 2 part podcast on Influence. Join us again on March 28th for The 6 Principles Of Influence.