Straight out of this weeks retail headlines the Advertising Antidote brigs you some food for thought on how the big dogs are doing it. Why? The scales of economy might be vastly different to your operation but the same rules apply, so why not discover things that can help every retailer by using what works, and avoid some of the huge pitfalls that even the most experienced CEO's can walk into. And do we still need to use retail concepts that had their genesis in 1909? Maybe it's time for a change, at least according to our "Say This, Not That" segment.