Can radio advertising still work? Great question that comes with an even better explanation of what every small retailer needs to get the biggest bang for their buck in this medium. Consider this... It's very affordable. It gives you great audience reach. It's great local audiences you'll be reaching. You can even use your own copy, as long as you understand some of the common road blocks and key elements to a successful radio commercial. Discover how to... Hire on air talent. Who not to use. The value of on air testimonials. Comedy? What the offer should sound like, and not sound like. How to negotiate the commitment with the radio station. If an elephant could or should fit into a VW. And... How to avoid the 2 largest stumbling blocks that all radio commercials suffer from. They will kill the effectiveness of your message if you don't understand how to overcome these obstacles. Follow everything laid out in this podcast and reap the benefits of your radio advertising. Courtesy of The Advertising Antidote.