Delay The Pay answers retails most burning question. Who is LL Cool J? Actually, it's really apparent we aren't 100% confident in that answer. Here's what we do know for certain. Getting people to part with cold hard cash is getting more difficult. People spend money they don't have a lot quicker than cash in pocket. The Advertising Antidote shares 2 excellent strategies designed to help retailers get the customers to spend more in your store, and more often. It will reduce sticker shock. Ease pain to your customers wallets. Make doing business with your store "Super Easy". Attract, Impress and Manage customers. And... Stevin offers his recommended read for this week. The E-Myth, by Michael E. Gerber.