Where do you get your information on the ever changing world of retail? Maybe it's here at The Advertising Antidote Podcast. Maybe it's a good old fashioned trade publication you've subscribed too for years. Or like many of us you have an inbox full of pages you regularly peruse to see what's happening in your industry. Whatever the source it's important you learn how to read between the lines.   Which headlines reflect your intentions? Are you more science then art in your interpretation? Are conflicting stories related? And what's the best way to view the retail news? Open and optimistic or cautious and carefully pessimistic? Whatever your style this will help define a strategy to approach your ongoing search for trends and news that might affect the direction of your business.