Don't get caught up and participate in An Economy of Excuses. Store owners have tons of reasons why dismal sales are a result of tough economic times. But is it really true? The Advertising Antidote looks at what might be causing the dismal sales and some ideas that will work for retailers everywhere, in fact, we guarantee it! Some thought starters to consider.... Is there a difference between reasons and excuses? Can you test what you believe to be true? Is there a truth barometer to challenge preconceived concepts?   And Finally... Discover 8 Retail truths about the economy that you can no longer ignore in order to be successful.(#6 will surprise everyone)   (We're in our second week of vacation so we though we'd share our most downloaded episode with you this week. Please enjoy enjoy and we'd love to hear your comments)