Summary

This is Ep.02 of my discussion with Dr. Francesc Fuste-Forne, University of Girona, Catalonia.

The Ep. 01 ¨How Instagram & TikTok are rewriting the rules of Gastronomy and Travel Marketing. TSHS-0072 is available for your listening pleasure.

The conversation explores Greenland’s digital storytelling emphasizes its environmental factors and the unique culture within nature.

Dr. Francesc Fuste-Forne recommended that Hospitality professionals should strive to balance high-tech and high-touch experiences and create narratives that evoke identity and engage with customers. The conversation concludes with recommendations for enhancing storytelling techniques and contact information for further engagement.