Emotions are part of the buying process whether we like it or not - so why aren't more B2B tech companies seeking to understand how to grab our audience from the get-go? It takes only nano seconds to makes an impression so how do we make it count?

Consumer psychologist and founder of the consultancy Humanising Brands Kate Nightingale is Lucy's guest this month - together they look at how improved brand communication can make all the difference to sales.

Kate Nightingale is on Linkedin

Humanising Brands Behavioural Retail Consultancy