The Growth Business
Understanding the Buyers Journey with Hugh Macfarlane
The buyer’s journey is a highly successful framework for helping sales and marketing think about the complex purchases typical in B2B.
In this episode of The Growth Business, Lucy Thorpe talks to the man who coined the phrase, Hugh Macfarlane,.founder of align.me
Listen in as they break down the journey into stages and get to grips with the fascinating topic of buyer psychology...