The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
408. Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode)
July 08, 2024
In this episode of The Brainy Business podcast, Melina Palmer delves into the intricacies of the peak-end rule and its significant influence on customer experiences. Drawing from her expertise in beha
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina
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