Connected TV , or CTV for short is how nearly the majority of us watch or consume television.Previously, television advertising only really suited B2C brands.But CTV offers advertisers the ability to target customers in a way which traditional linear broadcast television never could.With online advertising becoming more crowded by the day, CTV offers the opportunity for more focused attention in a relatively uncluttered space.So if you’re up for exploring new possibilities, you may well find that incorporating a television advertising campaign into your marketing mix might not sound as crazy as it previously would have.This week with live from Sarisota, Florida with Hamid Qayyum!- - - - - - - - - -You can connect with Hamid Qayyum here:https://www.stirista.com/https://www.linkedin.com/in/hamidq/Are you a B2B marketer? Connect with me on Linkedin:https://www.linkedin.com/in/jamesrostance/And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies:https://casestudies.uk- - - - - - - - - -SUBSCRIBE to The 414 Podcast and never miss an episode:Apple (VIDEO): http://bit.ly/the414-videoApple (AUDIO): http://bit.ly/the414-audioStitcher: http://bit.ly/the414-stitcherSpotify: http://bit.ly/the414-spotifyGoogle Play: http://bit.ly/the414-googleSupport the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)