At the forefront of making B2B marcomms more authentic, along with connecting with your audience on an emotional level is the ability to communicate as we would speak normally.Who’d have thought that we’d have to make a concerted effort NOT to write or produce content which has the same flow and comatosing qualities of the terms and conditions section of vehicle hire agreement.It happens to the best of us, and it’s a challenge to break free and get back to writing content which emotes and connects with people.This week on the show we set about getting a complete understanding of the problem at hand as well as discovering how to master writing like you talk.This week LIVE from Atlanta, Georgia - with Darek Black!Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net