Right now we're in a fantastic transition period of B2B marketing.

The concept of marketing to buyers as if they're real people is really taking off.

If that sounds obvious to you, then you're already enlightened, but equally there are a lot of people who are yet to truly discover this.

But here's the thing, LinkedIn are on a mission to purge auto messaging from the platform.

Anyone still doing that risks having their account suspended, as well as hurting your brand reputation because of how impersonal it is.

So this week on the show we'll be looking into a highly effective methodology which is perfect for working with LinkedIn, and the way in which users want to use the platform, which ultimately results in you generating high quality marketing qualified leads AT SCALE.

And even better yet, because it's a wonderful organic approach which only requires the marketing spend equivalent to a drop of whiskey in your coffee. You'll be very hard pressed to find a more efficient and greater ROI approach to acquiring new customers.

With Michael Moynahan, Founder, B2B Insiders.