Executive Chairman & Founder, DNA Behavior International

Hugh Massie is often referred to as the Money Energy Pioneer. This comes after 20+ years of helming the only behavior & money insights company, which he founded to discover, measure and manage the hidden influences of behavior and money energy forces on decision-making, performance and relationships. Hugh came to this work after a journey as a “reformed CPA” and wealth manager, having learned that good decision-making was centered in self-awareness of one’s own (innate) behavioral identity – and a healthy relationship with money. The tech he has developed benefits 2.0 million+ people annually in 125 countries & 11 languages. In fact, since 2001, DNA Behavior has enabled teams and advisors to leverage 4,000+ behavior and money insights, via their own tech stacks, ISV or otherwise. Hugh is an award-winning author, most recently of the whitepaper, “Mastering Your Money Energy,” which helps advisors, coaches and others learn how to measure money energy, as well as understand its significance for every area of life. An Initiator (in “DNA speak”)

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