In the past few weeks ASUS has launched a new collaboration product with Alan Walker. They launched a new gaming laptop with Alan Walker that is also designed together with Alan Walker. They also launched a new ROG Gaming Phone 5s that they sort of announced a few weeks ago. 
In that sense, ASUS ROG has gone from a gaming PC brand that turns out to be a lifestyle brand now more than ever. They are not just selling notebooks and PCs anymore. They are now selling T-Shirts, jackets, sweaters, hoodies, and even bags. They are a fashion brand now too. But this is not a unique thing that is started by ASUS. Acer has started doing similar things with their Predator brand. This whole thing can be tracked back to Razer and their pursuit in the larger global gaming market too. 
Still, the transformation of tech brands becoming lifestyle brands is becoming even more widespread now. Samsung is taking a more lifestyle approach for their flagship devices. Other smartphone brands like Xiaomi is also following suit with approaching the market as a lifestyle brand instead of a tech brand. How far is too far though? Is it a good thing? We explore this and more in this episode of #TechNTonicPodcast!