Is Instagram worth it? How do you make sales with Instagram? I know! This is one of the ongoing questions my students have about any tool, and Instagram in particular. Today I’m going to explain EXACTLY how you can increase your sales by using Instagram. Before we dive into Instagram, we are coming right up on episode 300, and I am including YOU in this episode! To participate, head over to my free FB group: fb.com/groups/taraswiger and the info on how to be involved is right there, pinned to the top! Today’s question comes directly from the FB group: Does Instagram actually make sales for anyone? It seems to be just a waste of time, a bunch of content going into the void. First of all: yeah, it can DEFINITELY feel like a waste of your time! The good news is: YOU are in charge of whether it's a waste of time or not. It’s true! You don’t have to wait for Instagram to send you people, or for your right buyer to just stumble upon you. Instead, make Instagram effective for your business by creating a plan and using it to find, connect with, and build trust with your ideal buyers. You will make sales with Instagram when you talk to, connect with and build trust with your Ideal Buyers. So how do you connect and build trust on Instagram?  Identify your Right People. Talk to your Right People on YOUR profile Find and connect with your Right People on their profile. Now let’s get into it deeper. Identify Your Right People Who buys your item? Who wants what you sell? These are your Right People. This is who ALL your marketing should be for. This will impact what photos you use, what captions you write, what hashtags you utilize, everything about all of your marketing. This is a deeper process than just answering a few questions and it is what I do with Captains inside the Starship. So if you want to know more about your people, check out the free workshop at TaraSwiger.com/Foundations and we can work together to identify your Right People. On Your Profile If you’re taking the time to post photos on your Instagram, then take the extra time to make it effective at making a connection with your Right Buyer. How? Captions. A photo might grab someone’s attention, but captions are how your customers get to know YOU, get to know your brand and what you stand for, and feel connected to you. Yes, you could just write three words and be done, but if you’re taking the time to post, shouldn’t you take the time to make it worthwhile? Writing a longer post (over 65 words, which is the average), it will take longer, but it will also be more valuable. The data shows that posts with longer captions generally have higher engagement than those with a shorter caption. Engagement is when your followers interact with your post (comment, like, save or share it). And more engagement leads to more people seeing your post. Ok, so what do you write? This is where you come back to your RIght Buyer - what is she interested in? What does she need to know about your product or your company? We answer all these questions in the Starship, so you create effective posts. On Her Profile How does your customer find you? Well, she may be searching, she may click on hashtags, but the most direct way for your customer to find you is… you find her. Stop waiting for your Right Buyer to find your photos, or to find your shop - find her! How?  This goes back to the work you did to identify your RIght Buyer - once you have a very clear idea of who she is, you can look at who she follows, what sites she reads, what she’s into. One of the easiest ways is to look at your Actual Customers. See what they’re posting, who they’re following, what hashtags they use. And… connect with her! Follow your customer on Instagram, comment on her posts, when she asks for a recommendation, give it! You’re not going to be SELLING to her, but you will be CONNECTING with her. Look at who else they follow and who follows them. If that person seems like your Right Buyer, follow them! And connect. Does