(http://nextrestaurants.com/wp-content/uploads/2014/08/Table-Touch-175.png)Holy smokes is Yelp (http://www.yelp.com) in the headlines. Love them or hate them, Yelp has an impact on whether people visit your restaurant(s). So, what should you do about it?
Show Notes
In this episode of Table Touch, we kick around the recent news about a Bay-area indie restaurant called Botto Bistro (http://www.bottobistro.com/) and its counterattack to strong-arm sales tactics by Yelp.

If you missed the article about this, you can read the Botto Bistro story at Inc.com. Yelp was obviously in the news for a recent court ruling suggesting that they can manipulate reviews at their discretion, although they've recently reiterated they don't (http://www.eater.com/2014/9/19/6573781/yelp-pinky-swears-it-doesnt-manipulate-reviews).

Botto Bistro's counter-measures entail:

* A frequently-asked questions (FAQ) (http://www.bottobistro.com/FAQ.html) page at their website that is the best restaurant FAQ you'll ever read.
* A rewards page (http://www.bottobistro.com/REWARDS.html) for customers that details what you get for giving Botto Bistro a 1-star review. Yes, you read that right.
* A Yelp page (http://www.bottobistro.com/YELP.html) that details the email exchange with Yelp regarding rewarding guests for ratings and reviews. The irony of course in this case is Botto Bistro is asking for those 1-star reviews.

As a former operator and chain executive, Randy shares his thoughts on how to grapple with today's world of anonymous reviews on sites like Yelp.

But wait, there's more!

Let's talk about Yoshinoya, shall we?
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More About This Episode

* Dar Vasseghi (http://www.linkedin.com/pub/dar-vasseghi/11/b8a/255), CEO of the QSR brand Yoshinoya, lets us get to know him and his brand a bit more. Based in Los Angeles, California, with over 100 US locations, Yoshinoya is a long-standing, authentic brand with its original home in Japan.
* Dar names Umami and Tender Greens as brands he respects -- you'll have to listen to the episode to hear why!
* Dar shares his three keys for getting Yoshinoya to rise above the clutter in the restaurant industry.

Dar's an incredibly quotable CEO. Among his outstanding takeaways in this episode:

* "There's a movement away from the old traditional food science and food marketing back to the farm...people want and demand food that's real..."
* "The customer today can't be fooled. You have to be real."
* "If you claim to be a good-for-you brand...you've got to have a consistent culture internally. Ultimately your employees will do unto your customers as you do unto them."

And we play a big game of “When I Say ________, You Say ________”, where Brandon asks Dar for his reaction to 5 keywords or phrases. Those keywords were: "Starbucks", "Millennials," "Flavors", "Upcoming," and "Social Media". When Brandon says the keyword, Dar gives his very first impression, with only one or two words.
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