Table Touch Restaurant Podcast

Table Touch Restaurant Podcast


Table Touch Podcast 002 – Taco Bell, Snapchat, Selfies, and NRN’s ‘The Next 20′

September 02, 2014

(http://nextrestaurants.com/wp-content/uploads/2014/06/Table-Touch-150x150.png)Brandon and Randy are back for episode #2 of Table Touch. And you thought (hoped?) we'd give up after just one episode. Let me tell you, we are far more resilient than that.
More About This Episode

* Brandon and Randy tackle Nation's Restaurant News and its Next 20 (http://nrn.com/industry-data/next-20). Note: NRN has also announced its 2014 Breakout Brands (http://nrn.com/breakout-brands-2014), and I don't mind admitting that I got the two a bit confused for a bit, while Randy was completely dialed-in on the brands he was mentioning. We talk Fatburger, Topper's, Robek's, Le Pain Quotidien, and many more.
* We discuss Taco Bell and its use of the Snapchat social network (http://www.qsrweb.com/articles/with-snapchat-taco-bell-raises-the-bar-on-social-media-marketing/) and it prompted a conversation about several other brands' use of social media in innovative ways. Really, with social media it's not about what YOU share as a brand, it's what others share ABOUT YOU, that you then capitalize on.
* Restaurants are figuring out that when it comes to Millennials, and wannabe Millennials, if you can't beat 'em, join 'em. Restaurants jumping on the selfie bandwagon (http://www.qsrweb.com/articles/restaurants-jump-on-selfie-bandwagon-to-engage-with-millennial-consumers/), that's what we talk about next.

We play "When I Say ________, You Say ________" again. This time, Randy's got a series of restaurant industry terms he throws at me and I do my best to grapple with them.
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We're just getting started with the newest restaurant podcast out there and want to have a ton of fun with this. Great guests are lined up for future episodes -- so subscribe or hop on board the mailing list and we'll let you know about each episode.