Switched On Episode 24 Featuring Matt Meyerson
In this week's show I'm talking to Matt Meyerson, who runs a management agency called 'Right Place Right Time' in LA. If you're a lover of extreme sports, are keen to gain sponsorship for your product or service, or you've got a product you'd like placed in a prominent film or piece of media, then listen up. 
 
What Matt said about the interview
"Speaking with Ludwina about social media, branding and sports was a complete blast. I love how she knows just what questions to ask to extract information that will be of interest to her audience. I wish I could podcast with her all the time!" Matt Meyerson
 
About Matt Meyerson
Beginning his career in the surf apparel industry after graduating early from UCLA with a degree in Business Economics with a Communications emphasis in 1996, Matt Meyerson immediately took to the concept of mixing branding with Hollywood. Working at various surf industry companies, Matt used his Rolodex to bring beach culture to Hollywood testing the waters with product placements and cross marketing initiatives. During the dot com boom Matt moved from the Velcro Valley to L.A. to fund several tech start ups including one for the graphic arts community and another for musicians. In the process, his love for surfing was a catalyst for him to cofound a non-profit called The Groundswell Society, where he ran operations and marketing for 6 years. 
In 2005 he was given an opportunity to start and run a new division as Sr. V.P. of Product Placement at BWR Public Relations in Beverly Hills, an Ogilvy PR Worldwide Company. For 3 ½ years Matt worked on placing products in countless high profile films, television shows, music videos, publications, websites and on A list celebrities. While at BWR, Matt also handled numerous high profile celebrity endorsements, sponsorships, brand launches and branded entertainment initiatives. Matt quickly forged a niche in fashion and was known as a go to source for emerging premium apparel labels. 
 
In 2008, Matt ventured off on his own to start his own company, RPRT Communications. RPRT is a hybrid agency whose core competencies include film/tv production, talent/athlete management, event production and brand consulting. In just a short time, Matt has built one of the most respected action sports management firms, ran a trade show during NY Fashion Week for 5 seasons and consulted for several different multinational companies. Matt has also recently partnered with Medline Industries on a product he developed that has been sold into major big box retailers including Wal Mart, Duane Reede and Price Grabber. RPRT has several film and TV including a surf documentary “Isolated” which includes Ryan Phillippe as Executive Producer as well as several web series with Epic TV. RPRT is also in the process of pitching several projects including an animated feature film co-written by pro skater Geoff Rowley which has signed Tony Hawk on to co-produce.
 
Key points mentioned in this episode

Jeb Corliss AKA The Birdman and other extreme sports people
Advertising has changed in the last decade
Innovative ideas on how to get your share of the market
Product placement and sponsorship in the film and television industry
Social media has created a new landscape for promoting

Links we mention in the show
https://twitter.com/MattRPRT
https://www.facebook.com/mattmeyerson
http://www.fellfilm.com
http://www.facebook.com/fellthemovie