Episode 19 Switched On Featuring Nick Demartino

As the American Film Institute’s senior media strategist for more than 20 years, Nick Demartino built programs and products at the intersection of Hollywood and Silicon Valley. His work as a journalist, author, documentary filmmaker, educator, publisher, conference organizer, marketing executive and researcher delivers unique depth and texture to businesses seeking vision that transcends the conventional wisdom. In our conversation we discussed the idea that we no longer have audiences; we now have fans and if that is the case, how are you speaking to your fans? What stories are you engaging them with? How are you populating your communities of fans? It's quite an insightful conversation and one that I thoroughly enjoyed. You'll particularly love it if you are a fan of TV.

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Key Points in the Conversation

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• Build fans not audiences
  
• How are your fans discovering you?
  
• How are you building relationships with your fans?
  
• Encourage your audience to share your content
  
• Think of yourself as a story teller
  
• Create a community before you sell your products or services
  

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Links Mentioned in the Show

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• Nick Demartino| www.NickDemartino.net
  
• Ludwina Dautovic on Social LinkedIn | Facebook | Twitter | www.Ludwina.com
  
• Travelling Business people and Speakers can stay with Ludwina and Harry at their home| AirBnB.com