In This Episode

Brian Sibley's illustrious career in media and communications have given him an innate ability to tell a really good story and at the core of a good story is where your power is in the media. In our conversation Brian talks candidly about how to find the stories in your business, how to think like a journalist and what you need for a good communications plan.

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About Brian Sibley

Brian Sibley, the principal of Sibley Communications, is based in the Seattle area. Brian helps organizations tell their stories. For the last 15 years, he has consulted with companies of all sizes … from small family-owned businesses and non-profit organizations, to the Fortune 500.

He has served in high-profile communications roles on a number of national issues, including service as a field media liaison and spokesperson for the Federal Incident Command of the Deepwater Horizon oil spill in 2010 on the US Gulf Coast, where he appeared as a spokesperson on CNN, Fox Business and CBS Evening News among dozens of other TV news outlets.

Brian and his team were nominated in 2003 for "Crisis/Issues Campaign of the Year" by PRWeek magazine for his team's work with file-sharing software company Morpheus during its public and legal battles with the record industry.

His first love was theatre and film and he remains active there as well. Brian serves as Vice President of the Pickford Film Center’s board of directors (the Pickford is a premier independent cinema in the Pacific Northwest).

https://www.facebook.com/SibleyPR

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