Unless you speak Chinese, for most entrepreneurs, doing business with with another country like China and its vast market of over 1.4 billion consumers can be like speaking another language – quite literally. Dr. Mathew McDougall joins us on this week’s episode of ‘Switched On’ to help us learn the smart ways to successfully navigate and reach across the waters of international sales. And the important steps you should take to make the jump from an English speaking market, to an audience that covers 56 different nationalities, with distinctly different buying habits. 
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About Dr. Mathew McDougall

Dr. Mathew McDougall has lived and worked in China for over a decade. During this time, he has witnessed the blossoming of the Chinese Internet and shift by advertisers away from traditional marketing to the digital/mobile mediums.

Dr. McDougall is the founder and CEO of Digital Jungle -- a content focused, digital marketing Agency. Digital Jungle’s primary focus is to assist Western organizations to deepen their relationships between their brand and Chinese consumers; through digital marketing and strategic thinking, to drive consumer action, and to deliver value and measurable results.

Prior to Digital Jungle, Dr. McDougall founded SinoTech Group, a social media analytics and consulting company.

Dr. McDougall is a renowned expert on digital marketing, recognized for his published articles, his frequent speaking engagements, as well as his prestigious consulting and teaching programs. His books include, “The Chinese Social Media Universe” & “The Chinese Search Market”.
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Links mentioned in the show

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• Digital Jungle | www.digitaljungle.com.cn
  
• Dr. Mathew McDougall on Twitter | @sinotechian
  
• Contact Dr. McDougall via email | Matt@DigitalJungle.com.cn
  
• Kishi Kishi Villa in Jungjungan, Ubud Bali Indonesia: https://www.facebook.com/kishijunjungan