Emilia D'Anzica is one of the top authorities in Customer Success, so when she opened up about Customer Advocacy, I listened. She reveals where to start and how you can do it cost-effectively. Unfortunately, this is not something you can ignore because your customers are already talking to their peers about your product.

From our research, we found a lot of teams struggling to articulate their value internally. I believe building customer advocates is one of the best solutions.