We deliver a case study in which we explore the impact to Entrepreneurs, New Media Professionals and Startups when a platform for communication which they have used disappears.

The platform is blab.im -- which the public information described as an "experiment." However, for 3.9 Million users of this "beta" platform, the impact was a jolt for those who used it extensively for delivering content as podcasters or New Media Professionals.

In this episode, we focus on the LESSONS LEARNED -- which were inspired by the discussion from Todd Cochrane and Rob Greenlee in the podcast called NEW MEDIA SHOW of 14 August 2016.

Some of these lessons learned are:

"Own your own dot-com";
Back up and archive ALL your content -- from media, to show notes, to web site, to transcripts, to text, to images, to podcasts, etc.
Be ready to switch to another platform as an option, should the key one (like blab.im) disappear;
keep current and evaluate other alternative platforms (just in case);
YOU, YOUR BRAND, YOUR CONTENT -- these are important, and should not be identified with the platform of delivery;
"Any shiny new object that appears to be fun can disappear overnight";
Entrepreneurs and New Media professionals must "OWN THEIR OWN DOT.COM" and NOT be dependent on a platform;
Avoid dependency on a platform

As you can hear in the discussion with Todd Cochrane and Rob Greenlee, there have been many such situations where the platforms have appeared, grown, and then gone.

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