I’m Jeff Tanner, Dean of the Strome College of Business, and this is a Strome Business Minute. ODU cancelled its football season last week, hoping to play a shortened spring season. The financial impact on the school will be tough but imagine the financial impact of the Pac 12 and the Big 10 dropping fall sports. Just in television advertising alone, companies spent an estimated one point seven billion last season. A T & T led the way spending seventy million dollars, followed by Allstate, Chic-Fil-A, and State Farm, each spending about thirty million. According to Kantar, a firm which tracks advertising spend, the national championship game alone brought in over ninety million. Fox and Disney will take the greatest hits, as they own ESPN and ABC, the two largest college football broadcasters but it puts more pressure on other Power Five conferences to play for the money. This has been a Strome Business Minute, presented by the Strome College of Business at Old Dominion University.