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Topics discussed / In this video:
01:24 – Learn more about Search Engine Optimization
02:39 – The importance of Search Engine Optimization
03:26 – Onsite SEO and Offsite SEO
04:41 – Onsite SEO
05:23 – Category Keywords
07:04 – General website parts
08:21 – How to test Category and Geographical Keywords
11:29 – How Google looks at pages
13:41 – How to write keywords
17:33 – How to arrange URLs
19:13 – The importance of robot’s text file for search engines
22:48 – Fundamentals of SEO to remember
24:18 – No to changing domain name
28:05 – Add obits on your website
31:22 – Introduction to mobile responsive website
33:45 – How SEO is managed
35:29 – We’ll help you accomplish SEO for free by visiting FuneralResults.com/WebAudit
 
Links and Resources Mentioned In This Episode:
FuneralResults.com/WebAudit
 
Transcription
Hi, Robin Heppell here together with Brian Young and on today’s show we’re going to be talking about Funeral Home Websites built with search engine optimization from the ground up to help you achieve top Google rankings.

We’re going to talk about Search Engine Optimization Focused Websites built from the ground up with SEO as one of their core focuses and today talk to us about that. We’ll be interviewing and hearing it from Robin Heppell who is the president here and our chief guru of marketing, especially online marketing.
So to get started Rob, I’d like to ask just for an overview for those who don’t really know what is Search Engine Optimization and why is it so important?
[00:01:24] Sure Brian, thanks. Well as SEO or Search Engine Optimization is the practice where the focus of things that business owners can do to make sure that their websites rank high in the search engines whether it be Google. Most importantly probably 70 to 80 percent of the traffic comes through Google and but even you know Bing and in some other search engines as well.
But generally speaking if you focus on the best practices for Google they’re going to transact over into the other search engines. Some of the factors are what we call onsite SEO where these are adjustments that can be made to your website and then the other set of factors are called offsite SEO and those are other things that can be done with other.
[00:02:39] And the reason why this is important is that being at the top of Google in the search results is kind of like the equivalent of having the biggest and best yellow page ad 10 years ago. Now the reason why this is important especially having search engine optimization built from the ground up when its Web is being developed is that many sites are not as SEO friendly out of the box and they seem to be always trying to catch up.
[00:03:13] My philosophy and our philosophy is if you’re going to build a website you want to make sure that you have all these factors in mind as you’re building it. So they’re just it’s just holistically baked in to your website.
[00:03:26] Now it’s broken into two parts. So there’s onsite SEO and these are factors that are pertaining to your web site itself. And then there’s offsite SEO which are external factors that that help the ranking of your web site.