Like or share this video with your friends and colleagues.Topics discussed / In this video:

* 00:38 – Get to know Brian Young
* 01:37 – Why we launch podcast series, Building website and making it search engine friendly thru search engine optimization
* 04:59 – Advantages of using Google Analytics to boost your website’s performance
* 07:24 – Benefits a funeral home owner can get from onsite SEO
* 08:14 – Three ways to get your obituary rank higher
* 11:26 – How to get people’s interest like hotels do to get leads
* 14:51 – Advantages of using hidden landing pages
* 18:27 – Advantages of Cremation Arrangement Website
* 24:45 – Rewards of hospice connection
* 27:03 – Tips on how to create Google AdWords
* 32:54 – The no profit zone

 
Links and Resources Mentioned In This Episode:

* Google Analytics
* AndersonMcQueen.com
* Google Adwords

Transcription
[00:00:00] Welcome to the premiere episode of Funeral Results Marketing Strategy Talks. I’m Rob Heppell and I’m here with Brian Young. And on today’s show we’re going to be talking about the Top 10 Insights For Funeral Homes Marketing Online.
[00:00:33] Welcome to Funeral Results Marketing, Brian. Can you share a brief background about yourself?
[00:00:38] Sure. Thanks Rob. I’ve been working in a death care industry since 2007 in the technology website area.  In that time, I’ve helped hundreds of funeral homes and cremation businesses that are positioning themselves to grow online and to increase their profitability. I had the chance to work with a lot of leaders in the industry;  John Horan, Bill McQueen, Buddy Phaneuf, and that’s really helped round out my understanding of a number of things.

I’d say my expertise includes developing and launching business models that blend or leverage website-based cremation arrangement and e-commerce into their business mix or family brands, as well as positioning traditional funeral home brands and increasing shopper interest in those brands online.
So, that’s an introduction Rob. How about you get us started by getting into today’s topics and like to know a bit more about what we’re going to be looking at this online series of strategy talks.
[00:01:37] Yeah, you bet. I think you know both of us, based on our experience, we have, I think, a lot to share. And I think both of us have that strategic mindset and innovator’s mindset and can actually take these and get them implemented with funeral homes. So, I thought that this would be a great way to launch this podcast series and be able to transmit this information to the listener so that they can take that and apply it to their operation.
The first insight that I wanted to share was building a website from the ground up and making it search engine friendly.
A lot of sites don’t have this in mind in the beginning. It’s a piece of technology, they are built and they look nice and hopefully they function well. But search engine optimization, which is the ability to rank higher in the search engines, especially in Google, is sometimes an afterthought. And when we really dive into SEO – or search engine optimization – the onsite SEO makes up about 25 percent of the SEO power. And although the 75 percent is what we would call offsite SEO – we will get into this in future episodes – that 25 percent is very important.